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From Decline to Profitable Growth
+252%
Growth in
Ad Orders
Our PPC structure and optimization increased the number of ad-attributed orders by 252%
+41.83%
Overall Sales
Growth (Week 1)
In the very first week after launching ads, overall sales jumped by 41.83%
2.9X
Average
ROAS
Profitable and scalable PPC campaigns delivered an average 2.9X return on ad spend
25K-16K
BSR Improvement
IN 3 Core Listings
Average Best Seller Rank improved by 9,000 positions across three core SKUs, lifting organic visibility
Genuine African Formula develops products based on traditional African herbal remedies, herbal medicines, and natural cosmetics. All products meet the highest standards in the U.S. beauty industry — comparable to those in premium skincare, haircare, bath, and body salons.
But on Amazon, the brand was poorly represented, which led to annual sales declines. Here’s what we discovered during the initial brand audit:
1
Products were left with third-party resellers whose unstable pricing and lack of content management harmed performance.
2
Without structured Amazon management, the brand kept losing share.
3
No SEO, weak titles and bullets, missing A+ content, no Amazon Storefront.
4
Low-quality photos, no video content.
5
Resellers undercut prices, eroding margins and brand value.
6
Zero PPC activity, no visibility growth.
ARTEAM’s 360° Approach
After pinpointing the core issues on Amazon, we built a clear, step-by-step plan to stabilize operations, optimize performance, and lay the groundwork for scalable growth.
Our team applied a six-step, fully managed approach to rebuild every aspect of the brand’s Amazon presence.
Full brand audit, sales analysis, competitor research, and a data-driven growth plan.
Direct purchasing and a healthy 90-day stock plan to eliminate out-of-stocks and protect momentum.
Rebuilt titles, bullets, A+ with SEO; produced studio photos, lifestyle imagery, infographics, and short videos; listed all missing SKUs.
Implemented MAP to prevent price erosion, protect margins, and preserve brand value. Stable MAP meant restored trust — both from customers and distributors.
Launched and optimized PPC;
improved organic ranking through Amazon SEO.
Managed reviews, improved ratings, rebuilt trust and repeat purchase.
Comprehensive brand audit, competitor & market analysis
Data-driven growth strategy
First prepaid purchase order; inventory shipped directly to FBA
Complete listing rebuild (SEO titles, persuasive bullets, A+ content)
Professional photos, infographics, product videos
Amazon Storefront designed & launched
PPC campaigns launched; weekly ROAS-focused optimizations
Significant organic ranking growth via SEO
Review management to improve star ratings and loyalty
ARTEAM LLC became the sole representative of the brand on Amazon
Sales fully recovered and entered steady growth driven by ARTEAM’s ad investments
Ongoing campaign scaling, inventory balancing, transparent reporting
From Falling Sales to Steady Growth —
Genuine African Formula Transformation
Your business plan and partnership is exactly what we have been looking for. Thank you.
In 8 months, Genuine African Formula moved from year-over-year decline to consistent, profitable growth.
Listings were rebuilt and optimized; pricing stabilized under MAP; advertising delivered measurable ROAS; and monthly prepaid orders ensured predictable supply and planning.
The partnership model with ARTEAM — monthly orders, catalog management, MAP enforcement, PPC, SEO, and transparent reporting — turned Amazon into a true growth channel, not a problem. Genuine African Formula is no longer losing ground on Amazon — it’s growing stronger every month.
What we did for Genuine African Formula, we can do for you — stabilize, optimize, and scale your Amazon presence while taking full responsibility for growth.
Request Your Free Brand Evaluation Today.
